We started about:blank in 2021 to create contemporary menswear for our friends and community. It began with a single silhouette - our signature cropped, boxy tee - which we shared with artists and DJs around the world.
Through editorial storytelling, focused product, and a commitment to quality, the brand grew quickly. The goal has always been to elevate the everyday through considered materials and sharp design.
Now based in a former Victorian paper factory in East London, we’re a growing team shaping a community-first approach to menswear - built on limited drops, product innovation, and pieces designed to live with you over time.
We create clothes with and for our community - getting live feedback from our various group channels to continuously improve and evolve. We lock our site on drop days so that our community can have exclusive access to products that typically sell out.
Site designed and developed by No Plans studio.