Our annual black:friday event returns for 2024.
We view black:friday as a way to give back to our community ahead of the festive period - a way to say thank you for your support.
As such, we will be offering early access to a:b | members only.
There will be a minimum of 20% - 70% off sitewide from 4pm on Wednesday 27th November 2024 for a:b | members.
General release will be from 11am on Thursday 28th November.
You can sign up to become a member below:
WHEN DOES THE A:B BLACK:FRIDAY EVENT START?
FOR ALL A:B | MEMBERS THE BLACK:FRIDAY EVENT AND AW24 DROP:THREE LAUNCHES 4PM GMT ON WEDNESDAY 27TH NOVEMBER
OUR GENERAL RELEASE RUNS FROM THURSDAY 28.11.24 UNTIL MONDAY 02.12.24.
I HAVE SIGNED UP TO BE A MEMBER VIA EMAIL/SMS - WHAT TIME DOES THE BLACK:FRIDAY EVENT DROP IN MY LOCAL TIMEZONE
LONDON - 16:00 PM
PARIS - 17:00 PM
NYC - 11:00 AM
LA - 08:00 AM
DUBAI - 20:00 PM
TOKYO - 01:00 AM
SYDNEY - 03:00 AM
BEIJING - 00:00 MIDNIGHT
WHAT OFFERS WILL BE RUNNING?
WE'LL BE OFFERING UP A MINIMUM OF 20% TO 70% OFF EVERYTHING.
ANYTHING THAT IS PART OF AUTUMN:WINTER '24 DROP:THREE WILL BE OFFERED AT 20% OFF FULL PRICE FOR THE DURATION OF OUR BLACK FRIDAY EVENT.
WILL AW24 DROP:THREE BE INCLUDED IN THE BLACK:FRIDAY EVENT?
YES - THE NEW COLLECTION WILL HAVE 20% OFF FOR BFCM WEEKEND ONLY, IF YOU'RE GOING TO BUY - BUY NOW.
HOW DO I GET EARLY ACCESS?
EARLY ACCESS WILL BE GIVEN TO A:B | MEMBERS FOR THE BIGGEST PROMOTION WE'VE EVER DONE AS A THANK YOU FOR BEING A PART OF OUR COMMUNITY.
WE WILL BE GIVING EARLY ACCESS FROM 4PM GMT ON WEDNESDAY 27.11.24.
WILL THERE BE DIFFERENT OFFERS FOR DIFFERENT DAYS?
NO - OFFERS WILL RUN CONSISTENTLY FROM THURSDAY 28.11.24 UNTIL MONDAY 02.12.24, OR FROM WEDNESDAY FOR 27.11 A:B | MEMBERS.
WILL I NEED A DISCOUNT CODE?
NO - EVERYTHING WILL ALREADY BE DISCOUNTED FOR YOU.
CAN I RETURN ORDERS PLACED DURING THE BLACK:FRIDAY EVENT?
YES - OUR USUAL RETURNS WINDOW APPLIES. ALL ORDERS CAN BE RETURNED WITHIN A 14 DAYS WINDOW FROM THE DATE OF DELIVERY.
I'VE NEVER SHOPPED WITH ABOUT:BLANK BEFORE - WHAT SIZE SHOULD I BUY?
EVERY PRODUCT HAS A DEDICATED SIZE CHART AND MODEL SIZE DESCRIPTION.
TYPICALLY, OUR PRODUCTS ARE DESIGNED WITH A CROPPED AND BOXY OVERSIZED FIT.
CAN I CHANGE OR CANCEL MY ORDER?
UNFORTUNATELY DURING BLACK FRIDAY YOU WILL BE UNABLE TO CHANGE OR CANCEL YOUR ORDER ONCE PLACED.
I'VE PLACED MULTIPLE ORDERS - CAN I COMBINE OR CANCEL THEN?
UNFORTUNATELY DURING BLACK FRIDAY WE ARE UNABLE TO COMBINE ORDERS.
WHAT SHOULD I DO TO PREPARE?
OUR LAST PHYSICAL SALE IN LONDON HAD A 7 HOUR QUEUE. WE ANTICIPATE THE SAME LEVEL OF INTEREST FOR BLACK FRIDAY, WHICH IS WHY WE'RE DOING THIS ONLINE.
THE ONLY WAY TO GET EARLY ACCESS IS TO BECOME AN A:B | MEMBER WHERE WE WILL SHARE A PASSWORD TO THE SITE 18 HOURS AHEAD OF GENERAL RELEASE.
WILL THERE BE AN ONLINE QUEUE?
WE HAVE TAKEN EXTRA PRECAUTIONS TO PREPARE THE WEBSITE FOR THE SURGE IN TRAFFIC. WE WILL BE OPERATING A PASSWORD AND ALL STOCK IS FIRST COME FIRST SERVE.
WE MAY OFFER A QUEUE SYSTEM IN THE EVENT OF SERVER OVERLOAD, BUT ARE CONFIDENT THIS WILL NOT BE THE CASE.
WILL THERE BE ANY OTHER DISCOUNTS?
NO. THERE WILL BE NO OTHER DISCOUNTS AND NO DISCOUNT CODES WILL BE VALID DURING OUR BLACK FRIDAY EVENT.
WHICH PAYMENT METHODS WILL BE AVAILABLE DURING BLACK:FRIDAY?
ALL PAYMENT METHODS WILL BE ACCEPTED AS USUAL - APPLE PAY, AMEX, KLARNA, VISA, PAYPAL, CLEARPAY, UNIONPAY.
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