We started about:blank in 2021 to create contemporary menswear for our friends and community. It began with a single silhouette – our signature cropped, boxy tee – which we shared with artists and DJs around the world.

Through editorial storytelling, focused product, and a commitment to quality, the brand grew quickly. The goal has always been to elevate the everyday through considered materials and sharp design.

Now based in a former Victorian paper factory in East London, we’re a growing team shaping a community-first approach to menswear – built on limited drops, product innovation, and pieces designed to live with you over time.

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