we started about:blank in 2021 to create contemporary menswear for our friends and family. we created a signature silhoutte t-shirt, which is cropped and boxy, and then gave our t-shirts to top artists and DJs worldwide. through our editorial campaigns, we quickly snowballed thanks to innovative marketing and top-quality materials that elevated the everyday.
we're now a team of many working from a former victorian paper factory in east london. we're redefining a community-first approach through product innovation and focussed drops to deliver considered pieces in quality materials at an affordable price.
subscribe to our mailing list to get access to our new drops.