the second drop of our biggest season yet
For AW24, we reveal our most extensive outerwear collection yet. It’s taken us years to get to this stage. We continue to invest in design, materials, and suppliers, so every collection, every drop, and every year, we improve—driven by our commitment to never standing still and to always be iterating and evolving.
For this collection, we drew inspiration from the distinctive city styles of the late 1980s and early 1990s, a period that remains one of the most memorable and iconic in fashion history.
It was an era often referred to as the golden age of finance, when the bustling corporate world thrived on deals and success but also on an unmistakable sense of style. Men and women alike embraced fashion as an expression of power and sophistication, with sharply tailored suits that exuded authority.
However, this wasn’t just about classic, stiff formality—tailoring during this time became more progressive, blending boldness with refinement. This was also a period where the social fabric of the city was as lively as its fashion, marked by long, boozy lunch breaks where deals were sealed over champagne, and conversations flowed as freely as the drinks.
Hair was big, confidence was bigger, and the overall aesthetic captured a unique combination of extravagance and elegance that defined an entire generation of city professionals.
The second drop of autumn/winter 24 blends nostalgia with a contemporary twist to pay homage to one of the best-dressed periods in our collective memory.
As always, we’ve looked to the archives for inspiration and then updated silhouettes with a contemporary viewpoint - focussing on pockets, details and fits. Drop two of our autumn/winter collection, and it keeps getting better.
This drop, we’ve got five pieces of outerwear launching in new materials and styles and some updated versions of bestselling silhouettes we’ve launched previously.
The hero piece of this drop is our trench coat. This is an update to our trench from last year with a revised fit, new materials, and new details.
We’ve crafted this in a showerproof cotton nylon twill and given it a light blue lining. On the back, we’ve created a storm flap to help with weather resistance, and we’ve made the sleeves adjustable with two mock horn buttons.
The trench coat became a key element of city power dressing in London in the 1980s. Leading the charge were the likes of Burberry and Aquascutum. Our trench leans on these historical design cues but with a contemporary twist.
It's designed for layering and can be worn over a hoodie and T-shirt or, more formally, over a shirt.
We’ve also designed a storm jacket in our signature boxy fit from the same material as our trench coat. The storm jacket features new front pocket detailing that we’ll be rolling out across some new outerwear for SS25 and beyond.
The top of the jacket has two stitched-down shooting patch detailing and carries over the storm flap from our trench jacket. We’ve used the same cotton lining for the inside, and the jacket features mock horn buttons. We designed this with our signature cropped fit that works well for layering.
We continue to work into sports silhouettes as well, and our cotton panel track jacket finally drops with this collection. This past year we’ve seen a lot of success leaning into more archival sportswear - from football shirts to cycling tops.
We’ve already backed into rugby tops for autumn:winter. This sports jacket features a new funnel neck with brand detailing, a double-ring pull zip and our new monogram on the sleeve. The material feels like moleskin, with a tightly woven twill with a suede like texture. The jacket features an adjustable drawstring body with fitted elastic cuffs. Perry loves it.
Alongside these jackets, we have a cropped zip-up jacket launching in black and charcoal. These jackets are a revised version of our best-selling cropped jacket silhouette from last year.
They feature a new padded lining, a 260GSM viscose-poly blend material, and two outer detailed pockets. They are incredibly versatile and we think will be many people's jackets of the season.
Finally, our reversible gilet rounds out our most detailed outerwear yet. It features a new onion quilt lining and a cotton exterior. We’ve designed this with the same front pocket detailing as our storm jacket.
The onion comes from the quilt pattern’s circular design, which unsurprisinly resembles the layers of an onion. Unlike traditional square or diamond quilting, onion quilting has wavy, organic shapes that can vary in size and placement, giving it the distinct look and feel we’ve achieved with this one.
2024 has been a year of investment—we’ve brought in a bigger team, onboarded new suppliers, and discovered new materials and techniques. The only path forward for us is to continue investing in our supply chain, which ultimately invests in our community.
This collection of outerwear represents our most ambitious detailing yet. We can’t wait for you to see and feel this in the flesh.