On Thursday 11th June 2026, two East London brands came together to celebrate The Beautiful Game.
To mark the start of the 2026 World Cup, we partnered with Goodhood for an exclusive launch event, unveiling our limited edition knitted football shirts, available exclusively at their London store.
Guests enjoyed complimentary drinks from our event partners, NOAM and Rappl, watched the tournament's opening match live, and soundtracked the evening with sets from a lineup of DJs.
A fitting celebration of football, community, and the start of a month-long summer of sport.
Situated in the heart of Shoreditch, Goodhood's flagship store commands one of East London's most prominent retail locations, with thousands of people passing its windows every weekend.
This marked our first-ever window display and in-store activation, making the project a particularly special milestone for us. A huge thank you to the Goodhood team for their support and for making the entire process run so smoothly from start to finish.
The event wouldn't have been possible without the support of our partners. Rappl kept guests refreshed with cocktails and NOAM supplied the beers.