On Saturday, we took over a 10,000-square-foot warehouse in the heart of Shoreditch for our latest archive:sale.
After the last one in 2024, we knew exactly what we wanted to improve. More stock, more unique 1/1 samples, a better-managed queue and a faster checkout process.
We wanted people to be able to find what they came for without spending their entire day queuing.
The turnout was overwhelming, with the queue wrapping around the block, but the extra space and changes we made allowed everything to move much more smoothly.
By the end of the day, we’d cleared more than 3,500 items.
The feedback since, both in person, through Instagram and from our Discord Community, has been extremely positive. These events are never easy to get right, especially at this scale, so reading the comments and hearing from the people who came down has meant a lot. Especially those who flew over or drove down at 2am to be there.
We were also joined by CanO Water and PEAK Drinks, who kept the community refreshed throughout the day.
Thank you to everyone who came, waited and supported the brand. Seeing that many people turn up for something we have built is still difficult to put into words, and something we will never take for granted.
