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Introducing about:blank // world:cup 'THE BEAUTIFUL GAME' for spring:summer '26
More than just a sport, football is a universal language woven into identity. Accessible to all, representing families, communities, cities and nations. The ability to create rivalries that last generations and moments that unite millions.
Different cultures, different paths, different shirts - one game.
A celebration of the beautiful game, this capsule collection brings together seven retro football jerseys reworked through the about:blank lens, alongside a new monogram cap and a graphic T-shirt inspired by one of the World Cup’s most unforgettable moments.
Launching Thursday 11th June, 4pm BST for a:b | members
The campaign was conceived as a celebration of grassroots football and the communities that surround it. Working with local people from a range of backgrounds, ages and walks of life to reflect the universal appeal of the game.
Shot in familiar community settings, the imagery highlights football’s unique ability to connect people, create a sense of belonging and bring individuals together through a shared passion.
At its heart, the campaign serves as a reminder that football is for everyone, a game woven into everyday life, far beyond the professional stage.
Drawing inspiration from some of the most iconic international football shirts of the 1980s and 1990s, the knitted jerseys offer an elevated interpretation of a sporting classic.
Crafted from a lightweight wool knit and finished with felt appliqué badges and numbers, each piece reimagines the nostalgia of the era through the distinctive lens of about:blank.
The collection boasts four knitted shirts, three sportswear styles, and a limited-edition t-shirt.
Rooted in the rich visual heritage of football, the traditional jerseys pay tribute to the sport's golden era.
Familiar references are reworked with signature about:blank detailing, bringing a contemporary perspective to silhouettes that have stood the test of time.
This collection will also be available to shop in-store exclusively at GOODHOOD, London from Friday 12th June.
