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Introducing drop:two of autumn:winter '25
For the second drop of the season, we return to the foundation of about:blank - core classics. Restocks of our signature fits sit alongside new, limited seasonal colourways across our bestselling jersey, knitwear and denim pieces.
The campaign looks back to where we began four years ago, while reflecting the investment and refinement that have shaped every collection since.
This release brings heavyweight jersey in our signature blocks, custom headwear, knitwear, trousers, denim, and more - a considered edit of the essentials that have defined who we are over the past four seasons...and will continue to define us into the next four.
Launches Sunday 28th September, 7pm BST for a:b | members
At the heart of our business lie the perfect t-shirts and hoodies. We conducted extensive customer analysis last year to find out where and how we could improve our fits.
We began by refining the details across both.
For hoodies, we rebuilt the fit from the ground up - a new block designed for everyday wear, finished in a heavyweight 545 GSM cotton that delivers the right balance of comfort and durability.
For the tees, we maintained our signature heavyweight 340 GSM cotton whilst refining the fit and quality for a cleaner finish.
Our denim now uses a 14oz cotton – giving it a weightier, more substantial handfeel that breaks in beautifully over time.
The wide leg fit is built with a natural drape, finished with custom washes and a detachable shoelace drawstring at the waist – a subtle signature detail.
Alongside our core classics, we're dropping the second knitwear pack of the year. A standout category for us last year, we've continued to invest in our knitwear programme with new materials, new styles and updated blocks.
First up is the return of our mohair knitted crews. These sold out last year, so we're restocking them in a range of new colourways.
Alongside these are our rib v-neck jumpers in two colourways. These heavyweight cotton knits make a great autumnal knit piece.
